Apple’s Secret to Building a Roaring Fanbase

Apple is one of the most profitable companies in the US. Second in place with a profit of over $55 billion.
Can’t argue with the numbers.

In my opinion, they’re also one of the smartest companies around, especially when Steve Jobs was still around.

And I say that for one of many reasons.

They know how to market themselves and create a super engaged audience. But they do it in a way you probably don’t think too often about, yet we see it almost everyday in the media.

Take our current president.

He loves to pick fights with other people, especially by calling them names.

For examples:

Crooked Hillary (Hillary Clinton)

Lyin’ Ted (Ted Cruz)

Corrupt Joe (Joe Biden)

The Nutty Professor (Bernie Sanders)

Is it funny?

Yes.

Is this all an accident?

No. I’m almost certain he knows exactly what he’s doing, and it’s working.

Trump may be stupid in some people’s eyes, but he sure knows how to get himself free exposure. Everyday the media is talking about him. People, whether they love him or hate him, have been talking about him non-stop since 2016.

Apple did the same thing by picking a fight with Windows computers, except in a not-so-aggressive way.

From 2006 to 2009, they ran a TV advertisement campaign called “Get a Mac.”

The whole idea of the campaign was to point out the weaknesses of Windows computers in a light-hearted comedic way, showing the Mac computer as the better choice, and almost shaming you if you choose a Windows computer over a Mac.

Did it work out for them in the end?

You bet. Their Mac sales skyrocketed.

So keep this in mind if you’re looking for new ways to engage your audience.

About the author:

Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don’t want to optin, you can also read through the blog and listen to the audios for more marketing content and training.

The Serious Job of Protecting Client Information

6 Important Small Business Cyber Security Tips
Chances are, you think twice before entering your credit card information online to buy something, watch out for malicious links in emails and keep your PC updated against viruses, spyware and hackers.

However, how much thought do you put into your small business data security and protecting client information?

Hopefully a lot, because according to Microsoft: • An attacker resides within a network for an average of 146 days before detection • The average cost of a data breach to a business is $3.8 million • The total cost of cybercrime to the global community in 2016 was $500 billion • 63 percent of attacks are the result of compromised user passwords and usernames

As these threats continue to become more sophisticated, legislation must too. ]

In Canada, many government departments such as the Department of Justice, RCMP, Public Safety Canada and Global Affairs Canada work together with international, federal and provincial law enforcement agencies against cybercrime. That’s great, but you want to stop any potential attacks before your clients’ data security is breached!

And, if you’re thinking that your site is too small to appeal to hackers, think again. Sometimes a cybercriminal’s intention isn’t to gather sensitive content, but to relay spam emails from your server. Let’s use the example of a membership site for these small business cybersecurity tips.

A membership website has specific resources available for members who generally pay a one-time or recurring fee to get content such as videos, eBooks, articles or tutorials. My AMPLiFY! Business Academy is an example of this type of website. Because people are entering sensitive information such as email addresses, passwords and payment information to access my content, we need to be vigilant about how we keep them safe from online threats. (A secure site is also more likely to earn trust, which in turn can increase revenue.) To help safeguard your clients’ data security, I suggest that you:

1. Choose a reputable web host. Don’t just go for the cheapest! I compiled a list of web hosting providers that I recommend; you can view it here.

2. Install an SSL certificate on your site. This means having HTTPS vs. HTTP in the URL. This is the prefix to your web address, and the SSL provides additional security and makes it harder for hackers to access.

You can often add this service to your web hosting package for free, or for a small cost. An added bonus: a secure site can actually rank higher in Google.

3. As soon as you see a new software update, install it. Many membership sites are built in WordPress, which lets you simply click the ‘Update Now’ button. This helps keep cybercriminals from taking advantage of security flaws in older versions. Similarly, look for plugins to help manage online security. 4. Enforce complex passwords. Request or even demand that users create passwords with a combo of upper and lowercase letters, symbols and numbers. This will deter people from using ‘12345’ as a password. You can also install a plugin on your WordPress site that only gives someone a number of tries to log in to before they’re locked out. 5. Approve comments manually. Spammers love unattended comments! They can post links there that a) may drive traffic back to their site and b) may trick Google (however briefly) into thinking that their site has valuable content.

6. Clean up information that’s no longer relevant. Previous members, people who have cancelled, those who have completed your course… get rid of user info and payment info as often as you can. By following these small business cyber security tips, you can minimize the risk that your website is going to be targeted by scammers or cybercriminals.

Don’t cut corners when it comes to protecting client information, and you can create a safe space for loyal fans who feel comfortable handing over their personal and payment info.